"Sorry guys, It's working now" - Dr. H. Parks
Student's Venn Diagram gets an opening applause. yes.
IMC - Integrated Marketing Communication?
Key point, consistent message with a verity of channels.
PR can be considered the "fifth P" in marketing strategies.
Integration - the use of a variety of tactics that relate to one big idea###
Marketing "I'm a great lover"
PR "Trust me, He's a great lover"
Advertising: "I'm a great lover, I'm a great lover, I'm a great lover"
Branding "I understand you're a great lover"
She keeps advocating that we find ourselves an internship. prsa.org for all those PR ppl.
