Frame Rate and Illusion

The Illusion of Motion

What's needed for apparent motion - creating the illusion of motion

• Flicker Fusion or Frequency - the number of flashes of light per second to merge or fuse the images so that the flicker itself is invisible. At least 50 to 60 flashes per second. (Hertz, ehh close..)

• Frame Rate 



=====


"Friday 101 Interlaced and Progressive ...Explained!"
http://www.youtube.com/watch?v=xKMWjRlIvrY

Defining PR

Notes on paper...


Email professor my info for videoing the guest speaker
+ Two cameras:
+ Wireless Mic: I will use a lapel mic that clips onto the speakers shirt (for good clear audio)

+ YouTube: I'll take care of uploading the video to YouTube, so just let me know where (D2L, blog, websites) you want the video posted.



Learn the Prezzi?
use it for our group presentation :)

Contour Lines

Drawing class. Worked on ONE sketch the ENTIRE time...focusing on contour lines.

Image Printing Settings

Assignment: Page 1 - 34



CMYK
Cyan
Magenta
Yellow
(K stands for Black)


"JPEG is a lousy file type" - R.W. 
Haha, I think he means "lossy"



ADOBE INDESIGN

6 picas = 1 inch
72 points = 1 inch

12 points = 1 pica

Gutter - space between the columns

Folios - page numbers, magazine title

bottom margin is usually one extra pica taller ?!

++ odd number pages are always on the right-hand side ++

paragraph breaks are "the pause that refreshes" - R.W.

8 - 10 pt type

LEADING - space between lines (measured in points 10 on 11 gives one point spacing)

"Printing is a pain in the butt, excuse my language" - R.W.

Logo Design

A good logo is MEMORABLE.

What makes a logo memorable?
• A multi-million dollar advertising budget
• Being everywhere (UBIQUITY)
• SIMPLICITY
• HUMOR (but not for funeral services)

A good logo has REPRODUCIBILITY
• does it work well in color, bw, greyscale?
• Scale, can I put it on a button, or a business card..or the side of a truck
• work well in a variety of platforms? (print, web, animation)

APPROPRIATENESS (Fitness)



Bad Elements of Logo Design
- complicated, detailed
- gradients
- ambiguous
- tag lines


( Personal notes from teacher)
-glare is not uniform
+ make the font more "your own"
- grey outline of the camera is not uniform
- b/w capatablily
+ align text (edge)


+FINISH CAT
+ FINISH ASSIGNMENT ONE

Defining Video (cont'd)

Frame Rates (frames per second)
Shutter Speed (fraction of a second)


Frame Rate as in slow motion
when the frame rate is increased the shutter speed also increases. Thus each image is crisper.

"We have the power to control time."

An Overview of Public Relations

She introduced herself. She's very soft-spoken...if the doors open or a chair squeaks..I loose her.

"building relationships with other groups"

"Which option is athical"

VCOMM: Guest

We had a guest do a lecture for class today. I met some classmates: Sherry, Dillon and James.

The guest teacher went over basics of the pen tool in illustrator. The guy next to me, Dillon, kept it lively. She also said we could user her site for future use, but I didn't get a chance to jot down the address.

After she left, the professor showed us how to access our slice of the server.
graphicdesign.mtsu.edu?

He told us we'd need the book soon. Our lessons will come straight from the textbook (step-by-step)

Illustrator Begins

Illustrator and PhotoShop elements are mixed in InDesign!!
"InDesign is my PowerPoint"  heck yeah!

Extensis Suitcase is an app that organizes your fonts!
- Don't activate all your fonts, bogs things down?
Font Book is free..already have it..dang I was hoping Extensis was free...


Question:
In regards to file management and search ability, what would you recommend I do If I create 50 InDesign pages a week.
Does each In-design project HAVE pages?

Field Production:

Digital Video - How Does This Work?
Pixels to Scenes

VIDEO IS
+ sequential still images (frames)
There are no "moving" parts or pieces on the screen.
Movement blurs (like a sword swung)

Primary colors? not really but for video it is RED, BLUE, and GREEN.

Interlacing (was limited by our technology...50 years ago) Two fields comprise a frame. All the odd lines are one field and all the even lines are one frame and bam.

Gradually replacing Interlacing is PROGRESSIVE scanning. Used now in Computers and most digital video.

!! Make sure settings match from camera's setting to editing settings 1080p is preferred)

+electronically stored, decimated

Analog copies are like the telephone game, but digital is like sending that message via text.


Compression can work many ways:
Frame (remove frames)
Picture (remove redundant frames)
Color (reduce variety of colors)
Sound (reduce frequencies)


===

afp://janis4.mtsu.edu > (guest account) > people > ebowen > Public > Handouts > EMC 3130

===

PR: eTextbook Link

$66 for e-textbook rental.. just whenever you're willing to shell out the cash.

http://www.mypearsonstore.com/bookstore/public-relations-strategies-and-tactics-coursesmart-0205799736

Drawing: 2 minutes! GO!

Today we got our supplies (WE STILL NEED TO GET A PORTFOLIO) from his office and stood at our easels! Using newsprint paper, we drew several drafts of some vases and apples arranged in different ways.

Some of the principles he wanted us to focus on were:
LINE - not to shade, but to just get the 3d object in a representational 2d figure.
Proportions - focus on the bigger objects and use those to relate the sizes of the smaller objects.
Unity (kinda) - overlapping objects, he wanted the objects to overlap

We did a normal sketch (took our time) but then he wanted us to draw with our shoulder (and standing). But those were timed, 3 min, 2 min and 1 min sketches! Very kool, but I felt no improvement at all. I went too fast so they still looked like chicken stratch.

V Comm App: Day 1

Small class, lots of different people. This will be another "learn the application" class (and I'm psyched!) Looking forward to learnin all this Adobe goodness!

After going over the syllabus we went around the room answering the following three questions:
- What apps are you proficient in?
- Does technology make your life more easy / complex?
- As a visual class, what color best describes your personality? Why?

We will need the book for this class (for the assignments are instructed from the book!)

Syllabus
https://docs.google.com/file/d/0B9MkU_TKAi4gX1hUbHp0NWlwMzg/edit

Design Elements in Ads / Typography

Design elements in advertisements

- Strong Diagonals
  +  "Z" like formation
  + "period on the page"
  + on people, we look at their eyes
  + Gillette Razor used scale, one huge razor. & color contrast (z pattern was blue, everything else was orange)
  
symmetrical / formal balance

strong focal point - where the eye ultimately rests
"muted background (color .. the lack there of)

line / repetition

Quantity / Proportion

Asymmetrically balanced ads
drinks

==

Think about the demographic you're designing towards.

Function - does it serve the purpose it's supposed to serve?

== Break ==

TYPE 


Capline, Meanline, x-height, Baseline

Arm, Stroke, Counter (negative space in a letter), Crossbar, Serif, Ascender (above meanline), Descender (below baseline)

Freakin' awesome handout about typography!

Conflict, Contrast, and Concord
using different font (typefaces/size) in harmony.



Do's and Don'ts
Helvetica / Times New Roman
over used i'm afraid

Garamond < he seems to like this one

Smart quotes (look like sixes and nines) quoting someone "Fun!"
straight quotes (better for time and symbols 6' 7"

Two spaces after punctuation is wrong. (Thank you!)
made for monospace characters..such for fonts like Courier.

m   m
iii   i

Indents should be no more than half an inch.

Hyphens for bullets...don't.
• Use Bullets (opt + 8 = bullets)  "it's your friend"

Italicizes is the new Underline
Bold is the new CAPS

— – -

Hyphen
• multisyllabic words that fall at the end of the line of type
• phone numbers
• Modifiers (well-reasoned)

En dash (option + -)
no spaces between numbers
read pp. 45–54


Em dash (shift + option + - )
to offset—most often used—a phrase in a sentence

Drawing: Syllabus Day

Elements of Design 

Principles of Design

Field Production: Due Dates

Due Dates

MTSU College of Mass Communications / Dept. of Electronic Media Communications

EMC 3130 001 (11571) and 002 (11572) - Video Field Production, Spring 2013

Faculty: Edward Bowen, (Comm 231b)

Graduate Assistant and Lab Supervisor: Lauren Levins

TUE 1/29

THU 1/31 EXTERNAL HARD DRIVE FOR LAB

TUE 2/19 TAKE HOME TEST ONE DUE

THU 2/21 CAMERA REPORT DUE

TUE 2/19

THU 2/21 Edit Exercise One: Jellyfish 5X5 DUE

THU 2/28 CAMERA TEST DUE

TUE 3/5

THU 3/7   Edit Exercise Two: Jellyfish Dance DUE

TUE 3/19 TAKE HOME TEST TWO DUE

TUE 3/19

THU 3/21 Edit Exercise Three: The First Jellyfish Said to the Second

Jellyfish… DUE

TUE 3/26

THU 3/28 TEAM FLASH SHOOTING EXERCISE DURING LAB

TUE 4/2

THU 4/4 Edit Exercise Four: Conversation DUE

MON 4/22 PERSONAL PROJECT DUE 6PM

TUE 4/23 REQUIRED ATTENDANCE - PERSONAL PROJECT SCREENINGS AND EVALUATIONS

THU 4/25 REQUIRED ATTENDANCE - PERSONAL PROJECT SCREENINGS AND EVALUATIONS

TUE 4/30 REQUIRED ATTENDANCE - PERSONAL PROJECT SCREENINGS AND EVALUATIONS

THU 5/9 FINAL TAKE-HOME QUIZ DUE, ROOM 150, 10:00-10:30 AM

Field Production: Assignments and Projects

ASSIGNMENTS AND PROJECTS

THREE VERY IMPORTANT POINTS:

• STUDENTS MUST HAVE THEIR EXTERNAL HARD DRIVE IN HAND FOR LAB ON JANUARY 29 AND 31!
• STUDENTS MUST HAVE THEIR CAMERA AVAILABLE TO THEM FROM FEBRUARY 19 ON.
• YOU ARE ALL ADULTS, AND You are expected to budget your own time to meet your deadlines.

Assignments/Projects:
Class assignments will include:

1. Use Lynda.com to take and complete training in at least one non-linear editing system.  A certificate of completion is required for credit.  As you go, complete specific non-linear editing exercises. 20% of final grade.
2. Three take-home exams.  10% of final grade each.
3. A camera report detailing specific functions of the camera you will be using for the class. 5% of final grade.
4. A camera test, involving demonstrations of specifically assigned techniques and camera functions. 10% of final grade
5. Flash Exercise: A shooting exercise created by an assigned team. 10% of final grade
6. A personal production project. 25% of final grade

The instructor reserves the option to add or delete assignments as deemed necessary.

Individual Projects:

Non-Linear Editing Training and Exercises:

You will complete one non-linear editing tutorial from Lynda.com.  A Lynda.com subscription will be provided.  Credit will require a certificate of completion from Lynda.com.

You will complete a series of four non-linear editing tutorials demonstrating your progress.  These are worth 20 percent of your final grade.  Upon the completion of specified exercises you will be expected to save your timeline to the instructor’s dropbox and export a movie, also to the instructor’s dropbox.

Departmental computers include non-linear editing systems Final Cut Pro 7, Final Cut Pro X, and Adobe Premiere.

See attachment for directions on delivering editing exercises to the instructors.

STUDENTS MAY ELECT TO WORK ON AN ALTERNATE EDITING PLATFORM THAT THEY OWN OR HAVE ACCESS TO (AVID, VEGAS, ETC.), PROVIDED LYNDA.COM HAS TUTORIALS AVAILABLE.  Email me or come see me and we will discuss options.  

THOSE WHO CAN DEMONSTRATE TO THE INSTRUCTOR AT THE BEGINNING OF CLASS A PROFICIENCY WITH A NON-LINEAR EDITING SYSTEN MAY ELECT TO SUBSTITUTE ASSIGNMENTS FOR THE EDIT EXERCISES.  POSSIBLE SUBSTITUTIONS INCLUDE MUSIC EDITING WITH VIDEO, AN AUDIO ESSAY, A VISUAL ESSAY, OR A DEMONSTRATION ON VIDEO OF A PARTICULAR PRODUCTION TECHNIQUE, SUCH AS LIGHTING APPROACHES, CAMERA MOVEMENTS, OR EDIT STYLES.  Email me or come see me and we will discuss options.

Camera Report – Each student will secure or download a manual for the camera they intend to use for class, then complete a form provided by the instructor on specifcations of their camera and how specific functions of the camera are controlled. (5 percent of final grade)

Camera Test - Each student will shoot specific footage, illustrating one or more of several techniques or technologies, and will import this footage into a non-linear editing system.  This will serve as a test of your camera and its compatibility with your chosen editing platform, as well as an exercise in understanding certain video concepts.  The instructor will provide a detailed list of shots and content. (10 percent of final grade)

Flash Team Shooting Exercise – Students will be alligned into teams of three or four and assigned a specific shooting exercise to complete during a lab session.  Possible assignments include movement, lighting, stand-up and audio scenarios. (10 percent of final grade)

Personal Project - A video production of your own choosing, hopefully reflecting your goals as a filmmaker or broadcaster.  It may be a short dramatic film, reality program, documentary, a news story, a personally told story with inserted reenactment, a music video, a commercial or psa, an instuctional video, or a visual essay. It is recommended that the project be no more than 10 minutes.  The personal project does NOT necessarily need to be edited on Final Cut Pro. (25 percent of final grade)

The project will be judged on technical and aesthetic proficiency and creativity, and should evidence the use and understanding of the techniques examined in class. The class as a whole will review and evaluate each project.

ALL PROJECTS SHOULD BE SUBMITTED THROUGH THE INSTRUCTORS DROPBOX.  INSTRUCTIONS WILL BE PROVIDED.

Field Production: Schedule

SCHEDULE

SCHEDULE SUBJECT AND LIKELY TO CHANGE.

WEEK 0
THU 1/17 In which some students lose their slots, and others scramble in to take them
LECTURE: Class Intro, Genre Examples, The Humble Interview

LABS: None

WEEK 1
TUE 1/22 LECTURE: Inspiration; Intorduction to Non-Linear Editing

THU 1/24 LECTURE: Digital Video – How Does This Work? Fields to Scenes
How Important is a Frame?
READ: Millerson Chapter 14 prior to class

LABS: Introduction to MTSU Labs and Non-Linear Editing.  Demonstration of drive formating.  Lynda.com introduction

WEEK 2
TUE 1/29 LECTURE: Digital Video – How Does This Work? Fields to Scenes
How Important is a Frame? (CONTINUED)

THU 1/31 LECTURE: The Video Camera – The Lens
READ: Millerson Chapter 6 prior to class

EXTERNAL HARD DRIVE DUE
LABS: Drive Formating
Final Cut Pro 7 (67 minutes)

Lynda.com Introduction

Lynda.com Chapter 1: Using the Interface (35 min)

Lynda.com Chapter 14: Importing (32 min)

Final Cut Pro X (47 minutes)

Lynda.com Introduction (6 min)

Lynda.com Chapter 1: Preparing Your Machine and the Program (15 min)

Lynda.com Chapter 2: Importing, Capturing, and Analyzing Media (26 min)

Adobe Premiere (72 min)
Introduction (4 min)
Lynda.com Chapter 1: Touring the Interface (28 min)
Lynda.com Chapter 2: Importing (40 min)

WEEK 3
TUE 2/5 LECTURE: The Video Camera – The Lens (CONTINUED)

THU  2/7 LECTURE: The Video Camera – The Lens (CONTINUED)

LABS: Final Cut Pro 7 (62 minutes)
Lynda.com Chapter 2: Working with Clips (14 min)

Lynda.com Chapter 3: Building the Story (48 min)

Final Cut Pro X (42 minutes)

Lynda.com Chapter 3: Getting Organized and Preparing to Edit (42 min)

Adobe Premiere (51 min)
Lynda.com Chapter 3: Marking and Selecting Clips (21 min)
Lynda.com Chapter 4: Basic Video Editing (34 min)

WEEK 4
TUE 2/12 LECTURE: The Video Camera – The Body
FIRST TAKE-HOME TEST DISTRIBUTED

THU 2/14 LECTURE: The Video Camera – The Body (Continued)

LABS: Final Cut Pro 7 (54 minutes)

Lynda.com Chapter 15: Exporting  (9 min)

Lynda.com Chapter 4: Advanced Editing Techniques (45 min)

Lynda.com Chapter 5: Mastering the Interface

Final Cut Pro X (70 min)

Lynda.com Chapter 4: Beginning the Edit (52 min)

Lynda.com Chapter 9: Exporting and Sharing (18 min)

Adobe Premiere (54 min)
Lynda.com Chapter 15: Exporting (10 min)
Lynda.com Chapter 5: Advanced Editing Techniques (44 min)

WEEK 5
TUE 2/19 LECTURE: Audio – What Did They Say?
READ: Millerson Chapter 10 prior to class
FIRST TAKE-HOME TEST DUE

THU 2/21 LECTURE: Audio – What Did They Say? (CONTINUED)
CAMERA REPORT DUE

LABS: Final Cut Pro 7 (47 minutes)

Lynda.com Chapter 5: Mastering the Interface  (15 min)

Lynda.com Chapter 9: Transitions (32 min)

Final Cut Pro X (74 min)

Lynda.com Chapter 6: Advanced Editing Tehcniques (74 min)

Adobe Premiere (53 min)

Lynda.com Chapter 6: Improving Efficiency and Editing Workflow (43 min)

Lynda.com Chapter 8: Markers (10 min)

Edit Exercise One: Jellyfish 5X5

WEEK 6
TUE 2/26 LECTURE: Compositional Concerns

THU 2/28 LECTURE: Compositional Concerns  (Continued)
CAMERA TEST DUE

LABS: Final Cut Pro 7 (55 minutes)

Lynda.com Chapter 6: Basic Audio Mixing (28 min)

Lynda.com Chapter 10: Filters (27 min)

Final Cut Pro X (61 min)

Lynda.com Chapter 5: Working With Sound (21 min)

Lynda.com Chapter 8: Color Correction (19 min)

Lynda.com Chapter 10: Managing Project and Media Files (19 min)

Adobe Premiere (54 minutes)
Lynda.com Chapter 7: Basic Audio Editing (24 min)
Lynda.com Chapter 9: Working with Stills and Graphics (30 min)
Lynda.com Chapter 10: Modifying Speed (21 min)

WEEK 7
TUE 3/5 LECTURE:  Light
READ: Millerson Chapter 12 prior to class
SECOND TAKE-HOME TEST DISTRIBUTED

THU 3/7 LECTURE:  Lights

LABS: Final Cut Pro 7 (40 minutes)

Lynda.com Chapter 12: Creating Titles (19 min)

Lynda.com Chapter 7: Markers (21 min)

Final Cut Pro X

Lynda.com Chapter 7: Effects, Transitions and Generators (67 min)

Adobe Premiere (50 minutes)
Lynda.com Chapter 10: Modifying Speed (21 min)
Lynda.com Chapter 11: Transitions (29 min)
Edit Exercise Two: Jellyfish Dance

SPRING BREAK

WEEK 8
TUE 3/19 LECTURE: Lighting
SECOND TAKE-HOME TEST DUE

THU 3/21 LECTURE: Platforms

LABS: Final Cut Pro 7 (21 minutes)

Lynda.com Chapter 8: Modifying Speed (21 min)

Lynda.com: Conclusion (1 min)

Final Cut Pro X (10 minutes)

Lynda.com Chapter 11: Customizing (6 min)
Lynda.com Chapter 12: Conclusion (4 min)
Adobe Premiere (67 min)
Lynda.com Chapter 12: Effects (37 min)
Lynda.com Chapter 13 Creating Titles (28 min)
Lynda.com Conclusion (2 min)

Edit Exercise Three: The First Jellyfish Said to the Second Jellyfish…

WEEK 9
TUE 3/26 LECTURE: Editing

THU 3/28 LECTURE: Editing (Continued)

LABS:  Team Shooting Exercise (All Hands on Deck)

WEEK 10
TUE 4/2 LECTURE:  Editing (Continued)

THU 4/4 LECTURE: Post-Production, Editing Technology
READ: Millerson Chapter 15 prior to class

LABS: Edit Exercise Four: Conversation

WEEK 11
TUE 4/9 LECTURE: Catch-Up

THU 4/11 LECTURE:  Mine, Mine, Mine: Intellectual Property and Copyright
READ:  Millerson, Chapter 4 prior to class

LABS: Optional Lighting Exercise, Work on Personal Projects

WEEK 12
TUE 4/16 LECTURE: Production Processes
READ:  Millerson, Chapters 3 and 4 prior to class

THU 4/18 LECTURE: Talent
READ: Millerson Chapter 9 prior to class
DISTRIBUTE THIRD AND FINAL TAKE HOME TEST

LABS: Work on Personal Projects

WEEK 13
MON 4/22 PERSONAL PROJECT DUE 6PM

TUE 4/23 PERSONAL PROJECT SCREENINGS AND EVALUATIONS
ATTENDANCE REQUIRED!

THU 4/25 PERSONAL PROJECT SCREENINGS AND EVALUATIONS
ATTENDANCE REQUIRED!

LABS:  Free Exploration

WEEK 14

TUE 4/30 PERSONAL PROJECT SCREENINGS AND EVALUATIONS
ATTENDANCE REQUIRED!

LABS: Free Exploration

EXAM PERIOD
THU 5/9 FINAL TAKE-HOME QUIZ DUE, ROOM 150, 10:00-10:30 AM