Logo Design

A good logo is MEMORABLE.

What makes a logo memorable?
• A multi-million dollar advertising budget
• Being everywhere (UBIQUITY)
• SIMPLICITY
• HUMOR (but not for funeral services)

A good logo has REPRODUCIBILITY
• does it work well in color, bw, greyscale?
• Scale, can I put it on a button, or a business card..or the side of a truck
• work well in a variety of platforms? (print, web, animation)

APPROPRIATENESS (Fitness)



Bad Elements of Logo Design
- complicated, detailed
- gradients
- ambiguous
- tag lines


( Personal notes from teacher)
-glare is not uniform
+ make the font more "your own"
- grey outline of the camera is not uniform
- b/w capatablily
+ align text (edge)


+FINISH CAT
+ FINISH ASSIGNMENT ONE