Design

1. Visual appeal - grab the reader, impact
2. Has a message - content driven
3. Attention to detail - consistency, use similar elements
4. Understands audience - focus of information
6. Form follows function (FFF) - information drives design
7. Less is more (LIM), Keep it simple stupid (KISS)
8. Gestalt - Sum of the parts, words and pictures used



"Just because you could do it, doesn't mean it should" - R. Wong


Gestalt principles
- "continuation"
- "figure ground"


SPACE - white space, negative space, positioning

UNITY - 



===== FINAL SPECS =====

Handed out in class

Printing

Lutinburg German guy is noted for printing in mass production 14th Century

Chinese printing 7th century.


California font cases were designed to be lighter so when transporting these heavy lead letters.

LETTERPRESS

Offset is the most common printing technique used today
water/ink mixture
downside..lot of waste

Revier - not used often but used for LARGE printing circulation, very cost effective.
The images are etched on a plate (concave)
used on plastic (a lot of copies made on noodles)

SILKSCREEN

Another Guest Speaker

Again we were "introduced" to Adobe Illustrator CS5..

He asked (like all the others) if we've ever used this program before.

Image Printing Settings

Assignment: Page 1 - 34



CMYK
Cyan
Magenta
Yellow
(K stands for Black)


"JPEG is a lousy file type" - R.W. 
Haha, I think he means "lossy"



ADOBE INDESIGN

6 picas = 1 inch
72 points = 1 inch

12 points = 1 pica

Gutter - space between the columns

Folios - page numbers, magazine title

bottom margin is usually one extra pica taller ?!

++ odd number pages are always on the right-hand side ++

paragraph breaks are "the pause that refreshes" - R.W.

8 - 10 pt type

LEADING - space between lines (measured in points 10 on 11 gives one point spacing)

"Printing is a pain in the butt, excuse my language" - R.W.

VCOMM: Guest

We had a guest do a lecture for class today. I met some classmates: Sherry, Dillon and James.

The guest teacher went over basics of the pen tool in illustrator. The guy next to me, Dillon, kept it lively. She also said we could user her site for future use, but I didn't get a chance to jot down the address.

After she left, the professor showed us how to access our slice of the server.
graphicdesign.mtsu.edu?

He told us we'd need the book soon. Our lessons will come straight from the textbook (step-by-step)

V Comm App: Day 1

Small class, lots of different people. This will be another "learn the application" class (and I'm psyched!) Looking forward to learnin all this Adobe goodness!

After going over the syllabus we went around the room answering the following three questions:
- What apps are you proficient in?
- Does technology make your life more easy / complex?
- As a visual class, what color best describes your personality? Why?

We will need the book for this class (for the assignments are instructed from the book!)

Syllabus
https://docs.google.com/file/d/0B9MkU_TKAi4gX1hUbHp0NWlwMzg/edit