1. Visual appeal - grab the reader, impact
2. Has a message - content driven
3. Attention to detail - consistency, use similar elements
4. Understands audience - focus of information
6. Form follows function (FFF) - information drives design
7. Less is more (LIM), Keep it simple stupid (KISS)
8. Gestalt - Sum of the parts, words and pictures used
"Just because you could do it, doesn't mean it should" - R. Wong
Gestalt principles
- "continuation"
- "figure ground"
SPACE - white space, negative space, positioning
UNITY -
===== FINAL SPECS =====
Handed out in class
